“Know Your Limit” program proves successful at PV Rodeo

Not one alcohol-related incident reported

A Prescott Valley Police Department officer holds up a “Know Your Limit” card with several attendees of the Mile High Professional Bull Riding Rodeo at the Prescott Valley Event Center on Saturday, April 28.

Prescott Valley Police Department/Courtesy

A Prescott Valley Police Department officer holds up a “Know Your Limit” card with several attendees of the Mile High Professional Bull Riding Rodeo at the Prescott Valley Event Center on Saturday, April 28.

As part of a “Know Your Limit” program, the Prescott Valley Police Department (PVPD) Traffic Unit sent officers to the Mile High Professional Bull Riding Rodeo (PBR) at the Prescott Valley Event Center on Saturday, April 28.

The mission was to prevent driving under the influence (DUI), not just catch people in the act of doing it, said PVPD spokesperson Jerry Ferguson.

“Both staff and attendees were extremely happy that we were trying to address an issue before it became an issue,” Ferguson said. “They loved the proactivity.”

Officers placed “Know Your Limit” cards around the facility where alcohol sales were taking place, as well as at a booth where officers contacted people personally.

A portable breath-testing device was used to educate people on their alcohol level and the effects of consumption. More than one hundred people were contacted and all were happy to talk with officers, Ferguson said. Additionally, officers placed pamphlets around areas within the facility where attendees gathered to watch the event. Many more people were briefly spoken to and given “Know Your Limit” information.

“We believe this event was successful because we did not have even one alcohol-related incident originate from the PBR Rodeo,” Ferguson said, noting that over three thousand people attended the rodeo. “The police department is thankful for the many citizens who participated in this program.”

The policing effort was made possible with funding and materials from the Governor’s Office of Highway Safety.

The Prescott Valley Police Department reminds citizens to always have a designated driver and to fasten your seatbelts.

“If you see erratic or reckless driving, immediately contact law enforcement,” Ferguson said.